Transforming Enterprises Together

A group of technology enthusiasts sharing insights and experiences from working with enterprises across various industries

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Who We Are

We are a collective of passionate technology leaders, united by extensive experience in navigating the complexities of enterprise technology across diverse industries.

Our journey through countless digital transformations has equipped us with practical wisdom. We now channel this knowledge into creating insightful resources—books, whitepapers, and interactive tools—to empower others.

Our mission is clear: to demystify enterprise technology, share actionable strategies, and foster a community of forward-thinking professionals ready to drive impactful change.

Explore Our Resources

In-Depth Guides

Reimagining Retail book cover
Retail

Reimagining the Retail Experience

A comprehensive look at how AI is reshaping retail experiences, from personalization to operational efficiency and competitive advantage.

AI is actively transforming retail. Businesses must adopt AI to enhance customer experiences and stay competitive in today's market.

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Contact Center Modernization book cover
Contact Center

Contact Center Modernization

A comprehensive guide to transforming contact centers with AI for improved customer experience and operational efficiency.

Move beyond traditional support models with AI-powered insights, automation, and personalized customer interactions.

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Media Renaissance book cover
Media

The AI-Powered Media Renaissance

Exploring how AI is revolutionizing media through content creation, personalization, and operational efficiency across the industry.

AI is reshaping how media is created and consumed. Organizations must adopt AI strategically while ensuring ethical implementation.

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Reimagining Manufacturing book cover
Manufacturing

Reimagining Manufacturing

Discover how AI is transforming manufacturing processes and lifecycles for greater efficiency, sustainability, and competitive advantage.

Leverage AI, automation, and data-driven insights to stay competitive and sustainable in modern manufacturing.

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The Generative AI Product Playbook book cover
Product Strategy

The Generative AI Product Playbook

From Strategy to Market Success: Building Products That Matter in the age of AI with practical frameworks and methodologies.

Master building generative AI products with strategic frameworks, practical methodologies, and real-world insights.

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Bank of AI book cover
Banking

Bank of AI: Transforming Financial Services

A comprehensive guide to implementing AI solutions in banking and financial services for enhanced customer experience and operations.

Discover AI's revolution in financial services, from customer experience to risk management and compliance.

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Delivering the Future book cover
Food Delivery

Delivering the Future: AI in Food Delivery

Beyond Convenience – Delivering Connection in the Age of AI. Explore AI's transformation of the food delivery ecosystem.

Explore AI's impact on food delivery, from customer discovery to logistics optimization and merchant support.

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Focused Insights & Playbooks

Reimagining the Travel Experience book cover
Travel & Hospitality

Reimagining the Travel Experience

How AI is transforming the traveler journey, from personalization to operational efficiency across the travel industry.

An in-depth exploration of AI's transformative potential within the travel and hospitality industry.

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Reimagining Payments with AI book cover
FinTech & Payments

Reimagine Payments with AI

Innovative AI applications beyond chatbots to transform the payments ecosystem with enhanced security and user experience.

Discover AI's role in fraud detection, personalized payment experiences, and operational efficiency.

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The Art of the Ask book cover
AI & Prompting

The Art of the Ask: AI Prompting

Your guide to effective AI prompting - Prompt Engineering for executives and innovators to unlock AI's full potential.

Master writing effective prompts to unlock AI's full potential across all models and platforms.

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Strategic Whitepapers

Cloud Adoption Framework for AI
Framework

Cloud Adoption Framework for AI/ML

A structured framework to adopt and scale AI, ML, and generative AI using cloud technologies with responsible implementation.

Introduces foundational AI capabilities, emphasizing responsible AI, lifecycle management, and data strategies.

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Cloud Adoption Framework - Platform Perspective
Framework

CAF: Platform Perspective

Best practices for designing and managing an enterprise-grade, scalable, hybrid cloud platform architecture.

Guidance on platform architecture, engineering, data management, and modern application development.

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Transform Your Enterprise Today

Collection of Tech Enthusiasts Books

Get Your Copy Today

Don't just read about transformation—master it. Our battle-tested insights from real enterprise implementations are now available in convenient formats that fit your learning style.

Whether you prefer the convenience of digital reading or the tactile experience of print, we've got you covered. Start your transformation journey today.

Paperback: $7.90 - $15.90 USD
Digital Edition: $1.99 USD
Free PDF previews available above

Ready to lead with confidence? Visit our official bookstore to explore all titles and select your preferred format.

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Meet the Contributors

Our insights are forged from years of hands-on experience. We are technology practitioners who have led and witnessed transformative change within major enterprises. We share a common goal: to make complex technology accessible and actionable for everyone.

Lajos Lange

Lajos Lange

Digital Transformation Strategist, fmr. CTO

"

True digital transformation isn't just adopting new tech—it's reimagining how organizations create value. My mission is to bridge technical possibilities and business realities.

Technology leader with 15+ years of executive experience, including CTO at Ströer Digital Publishing and VP Technology at Axel Springer, modernizing Germany's largest media brands like t-online.de, BILD.de, and WELT.de.

Specializes in cloud-native architectures, DevOps culture, and leveraging generative AI for innovation.

LinkedIn Profile

Views are personal and not reflective of employers, past or present.

Jens Greiner

Jens Greiner

Enterprise Digitalization Advisor, fmr. Head of Digital Solutions

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Digital transformation is about creating real business value. My approach combines strategic vision with practical execution for faster 'time-to-value' and sustainable innovation.

With 30+ years in industry, now supports executives in digital transformation. Formerly Head of Digital Solutions at SKF, leading initiatives in cloud, data science, Industry 4.0, and SaaS solutions.

Passionate about driving cultural change and accelerating innovation for tangible business outcomes.

LinkedIn Profile

Views are personal and not reflective of employers, past or present.

Matias Undurraga

Matias Undurraga

Product & Technology Leader, Entrepreneur

"

I'm passionate about software and product strategy. With 20+ years in tech, I enjoy quantifying how changes impact customer behavior and challenging the status quo.

Over 20 years leading tech initiatives, from founding Food Solution Chile (50+ stores) to roles at EF Education First, Just Eat Takeaway, and Wallee. Specializes in enterprise transformation and digital innovation.

Focuses on crafting strategies and executing plans for transformation through data-driven approaches.

LinkedIn Profile

Views are personal and not reflective of employers, past or present.

Ahmed Raafat

Ahmed Raafat

Field CTO, Cloud & AI/ML Specialist

"

Technology is about solving real problems. I believe in cloud and AI/ML to transform businesses, helping organizations navigate their digital journeys with practical, results-driven approaches.

Technology professional with 20+ years specializing in cloud and AI/ML. Currently Field CTO, with experience helping Fortune 500 companies deliver business transformation through AI/ML adoption.

Formerly Cloud Technology Strategist, partnering with organizations to accelerate digital transformation.

LinkedIn Profile

Views are personal and not reflective of employers, past or present.