Transforming Enterprises Together

Our team of former enterprise leaders helping AWS customers implement successful AI transformations

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About Us

As Enterprise Technologists, we bring our collective experience as former enterprise leaders who have led significant technological transformations. Our unique perspective combines deep industry experience with AWS expertise.

Having successfully navigated complex enterprise transformations ourselves, we now leverage our practical knowledge to guide AWS customers through their own journeys. We understand the challenges, pitfalls, and success factors firsthand.

Our mission is to share real-world insights through actionable resources, consultative guidance, and thought leadership to help you achieve your transformation goals with confidence.

Enterprise Technologist Team

Our Resources

Full-length Books

Reimagining Retail book cover
Retail

Reimagining the Retail Experience

A comprehensive look at how AI is reshaping retail experiences, from personalization to operational efficiency.

AI is no longer futuristic; it's actively transforming retail. Businesses must adopt AI to enhance customer experiences and stay competitive.

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Contact Center Modernization book cover
Contact Center

Contact Center Modernization

A guide to transforming contact centers with AI for improved customer experience.

Move beyond traditional support models with AI-powered insights, automation, and personalized customer interactions.

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Media Renaissance book cover
Media

The AI-Powered Media Renaissance

Exploring how AI is revolutionizing media through content creation, personalization, and operational efficiency.

AI is reshaping how media is created and consumed. Organizations must adopt AI strategically while ensuring ethical implementation.

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Reimagining Manufacturing book cover
Manufacturing

Reimagining Manufacturing and Its Life Cycle

Discover how AI is transforming manufacturing processes and lifecycles for greater efficiency and sustainability.

Manufacturers must rethink traditional processes and leverage AI, automation, and data-driven insights to stay competitive and sustainable.

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Mini Books

Product Playbook book cover
Product

Product Playbook

Strategic frameworks and best practices for developing and scaling successful products in the age of AI.

A structured approach to product development, guided by core principles and iterative execution, leads to impactful, user-centric products.

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Reimagining the Travel Experience book cover
Travel

Reimagining the Travel Experience

How AI is transforming the traveler journey, from personalization to operational efficiency.

An in-depth exploration of AI's transformative potential, particularly Generative AI, within the travel industry, serving as a strategic guide for enhancing the traveler journey.

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Reimagining Payments with AI book cover
Payments

NO YET ANOTHER CHATBOT Reimagine payments with AI

Exploring innovative applications of AI beyond chatbots to transform the payments ecosystem.

Discover how AI can revolutionize payment systems through fraud detection, personalized experiences, and operational efficiency that go far beyond conversational interfaces.

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Whitepapers

AWS Cloud Adoption Framework for AI
Whitepaper

AWS Cloud Adoption Framework for AI, ML, and Generative AI

A structured framework to help organizations adopt and scale AI, ML, and generative AI using AWS.

This framework aligns with the broader AWS CAF and introduces foundational AI capabilities across six perspectives while emphasizing responsible AI, AI lifecycle management, and data strategies.

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AWS Cloud Adoption Framework - Platform Perspective
Whitepaper

AWS Cloud Adoption Framework: Platform Perspective

Best practices for designing and managing an enterprise-grade, scalable, and hybrid cloud platform.

Part of AWS's prescriptive guidance focusing on platform architecture, engineering, data management, provisioning, and modern application development for successful cloud transformation.

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Coming Soon

Bank of AI book cover
Coming Soon

Bank of AI: Transforming Financial Services

A comprehensive guide to implementing AI solutions in banking and financial services.

Discover how AI is revolutionizing financial services from customer experience to risk management and compliance.

Coming Soon
Transforming the Game book cover
Coming Soon

Transforming the Game Itself

Learn how AI is changing the landscape of gaming and interactive entertainment.

AI is creating new opportunities for immersive experiences, player engagement, and game development innovation.

Coming Soon
Restaurant of the Future book cover
Coming Soon

The Restaurant of the Future

How AI is transforming the restaurant industry from kitchen operations to dining experiences.

Explore how restaurants are leveraging AI to enhance efficiency, personalization, and customer satisfaction.

Coming Soon

Amazon Store

Books on Amazon

Get Our Books on Amazon

All our books are now available for purchase on Amazon in both paperback and Kindle formats.

Paperback: $7.90 - $15.90 USD
Kindle: $1.99 USD

Visit our Amazon author page to browse all available titles and choose your preferred format.

Shop on Amazon

Chat with Our Books

How do you quantify the impact of changes on customer behavior?
Great question! To quantify customer behavior changes, we recommend using a combination of metrics: 1. Baseline KPIs before changes 2. A/B testing to isolate variables 3. Cohort analysis to track adoption 4. Customer journey analytics This data-driven approach helps identify which changes truly move the needle on customer satisfaction and business outcomes.

Interactive Book Experience

Have questions about the concepts covered in our books? Want to explore specific topics in more depth? Now you can chat directly with AI assistants specialized in each book's content.

These assistants can explain key concepts, provide examples, and help you apply the ideas to your specific business challenges.

Ask questions about book content
Get personalized insights
Explore topics in depth
Chat with Book Assistants

Our Team

The Enterprise Technologist team brings together seasoned professionals with extensive experience leading technological transformations at major enterprises. We now use our collective expertise to help AWS customers navigate their own transformations with confidence.

Lajos Lange

Lajos Lange

EMEA Lead, Enterprise Technologist

True digital transformation isn't just about adopting new technologies—it's about fundamentally reimagining how your organization creates value. My mission is to help enterprises bridge the gap between technical possibilities and business realities, turning transformation challenges into opportunities for innovation and growth.

As the EMEA Lead for Enterprise Technologists at AWS, I guide companies through their digital transformation journeys with over 15 years of executive technology leadership experience. Before joining AWS, I served as CTO at Ströer Digital Publishing and Vice President of Technology at Axel Springer, where I spearheaded the digital transformation of Germany's largest media brands.

My work includes successfully modernizing t-online.de's technology stack and leading BILD.de and WELT.de's cloud transformation. I specialize in cloud-native architectures, DevOps culture transformation, and leveraging generative AI to drive innovation. At AWS, I lead a team of former CTOs and technology executives who help enterprises across industries modernize their technology landscapes and build future-ready organizations.

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My views are my own and do not reflect the opinions of my current or past employers.

Jens Greiner

Jens Greiner

Enterprise Technologist

Digital transformation is about creating real business value, not just implementing technology. My approach combines strategic vision with practical execution to help organizations achieve faster "time-to-value" for their customers while building a foundation for sustainable innovation.

With over 30 years of industry experience across various management positions, I now support executives in their digital transformation journey at AWS. Previously, as Head of Digital Solutions at SKF, I spearheaded major digitalization initiatives encompassing cloud technologies, data science, Industry 4.0, smart products, and software-as-a-service solutions.

I'm passionate about driving cultural change within organizations and accelerating innovation to deliver tangible business outcomes and enhanced customer experiences.

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My views are my own and do not reflect the opinions of my current or past employers.

Matias Undurraga

Matias Undurraga

Enterprise Technologist

I'm passionate about software development and product strategy. With over 20 years of experience in technology, data, and software development, I enjoy quantifying how changes impact customer behavior and thrive on brainstorming sessions that challenge the status quo.

I bring over 20 years of tech leadership to the table. From founding Food Solution Chile, a chain of restaurants with over 50 stores and food delivery, to leading roles at EF Education First, Just Eat Takeaway, and Wallee. Now, at AWS, I'm at the forefront of Enterprise Transformation, capitalizing on my extensive experience from digital natives, startup sectors, and navigating cloud transformations.

I specialize in crafting strategies and executing plans that enable organizations to achieve their transformation goals.

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My views are my own and do not reflect the opinions of my current or past employers.